I'm Wang Zhong, though most people know me as Garfield. I started in radio, then carried that sense of timing into product work — PILO, Run Baby Run®, and now Talktalk, a prompting system for hosts and creators. I also served as a juror in the sound category at the 47th Emmy Awards.
Turning the feeling of nighttime companionship into a product the market could actually test.
The challenge was never purely technical. PILO had to reconcile comfort, sound, appearance,
and market acceptance all at once. I was not interested in a beautiful concept object that
only worked in a design show. It had to be something you would actually sleep on, night after
night.
Red Dot, A' Design, Golden Pin, Plus X, and K-Design mattered not because they made a long
award list, but because very different juries arrived at a similar conclusion: the product had
been thought through.
It entered Brookstone China, went onto JD, and later sold through Amazon in the US and Japan.
Retail is a blunt but honest test.
Turning cadence into a sound project that could live inside training and race culture.
Run Baby Run® started with a question I had while running: could rhythm guide pace, so sound
became part of training rather than mere background? Over time it grew into a cultural IP that
Nike used for the Shanghai Marathon, where it became the official soundtrack and entered the
runner training materials.
What matters to me is not the collaboration alone. It is that a personal idea was designed
from day one for a real use case, then found its way into brand and race infrastructure
without losing its original logic.
Talktalk, and the AI audio systems taking shape around it.
Talktalk is a prompting system for hosts and creators who want smoother expression and
stronger narrative control. It starts with the moments where expression stalls in real life,
not with a generic feature checklist.
Alongside it, I am exploring automatic mixing systems for sleep, focus, and performance. The
stack is changing, but the underlying job is the same: make sound more useful, more intimate,
and more effective.
Radio host and music curator. Learning what earns attention.
2014Soundario
From programming media to building a company around sound.
2016PILO + Nike
PILO launched. Run Baby Run® adopted by Nike for the Shanghai Marathon.
NowTalktalk / AI audio
Same judgment. New infrastructure. New product forms.
Contact
If you are building in sound, let's talk.
If you are building in audio, creator tools, or AI experiences, and care about turning fuzzy human needs into usable products, I would be glad to talk. You can also follow the rest of the public trail here.
